AI is OP.

Hey

Unless you’ve been living under a rock, or brand new to copywriting.

You’ll of heard from countless “gurus” that ChatGPT or Claude or whatever the next writing bot will be, will replace you.

And it will, very soon…

If you’re below average at writing copy.

Which means that’s 50% of the competition being replaced because most people are only being taught direct response.

If direct response is the only thing you can write then you better learn how to write brand copy or drip campaigns because direct response will be the first thing to go.

But do you know how you can be in the top 1% of copywriters?

By using AI.

“But, James I thought you said…”

Let me cut you off, and yes I did cut you off in an email.

Before you grab your pitchforks and tell me I’m wrong, listen.

Learn how to write good copy for all the techniques you will use in copywriting. Then have a general understanding of marketing, which you will learn naturally once you build a newsletter and learn about audience funneling.

Once you do that, you can use ChatGPT to do all of your research, critique your work, word choice, and overall make your work a lot better in a short space of time.

That’s why some of the best copywriters are utilizing AI and not weaponizing it.

So start becoming a better copywriter then learn the basics of marketing and see the benefits AI will bring you.

James.

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