AirIndia.

This email is living proof that you need to keep up to date with the news.

Author

James Creaven
June 13, 2025

Hi

If you’ve seen the news recently you’ll of heard about the plane crash in India.

If you haven’t then let me give you the rundown. This wasn’t just any plane crash, this will change air travel forever. It was a A377 Dreamliner which is deemed as one of the most reliable aircrafts around.

It crashed within 30 seconds after taking off and from the outside, it didn’t seem to have any damages.

It crashed into a residential building that housed nurses and doctors, killing 241 out of the 242 passengers on board with some potential fatalities to those on the ground. (Still to be confirmed)

There was only 1 survivor who limped out of the aircraft, if this happened in an action movie you’d be saying “yeah, as if that would happen” But unfortunately it did.

This gives us a perspective of fear and protection, some people will think twice before booking their next flight. For others it makes them wake up and realize it could all be gone within seconds.

But why should you pay attention to the news?

I’m not saying you should doom scroll the news or buy a newspaper everyday but I am saying watch out for what’s happening in the world.

This can set you apart from everyone else because you can use your copywriting to talk about relevant topics. The interest for plane crashes is unfortunately at it’s highest.

Which you could potentially use to your advantage to draw people into what you have to say.

That is how easy you can set yourself apart, stay up to date with what’s happening in the world and who knows, you might be able to impress and close a client.

That’s all for now.

James.

P.S. As per usual there are a couple of ads I suggest you check out.

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