I Cannot Stress This Enough.

If you don't do this before you write a single word your copy will fail.

Author

James Creaven
June 03, 2025

In partnership with

Hi

Have you ever gone to write a piece of copy, and boom!

Brainfart.

You struggle to think what to write about, and you’re staring at a hollow subject line with the words “hey name”

But there is a very easy way to overcome this.

Understand your offer and your audience, because once you know this, the copy writes itself.

If you don’t know how to find this out then research! don’t be lazy. Once you understand the age, gender, occupation and how much they have to invest.

You can start selling the product or services.

Use ChatGPT if you’re really stuck.

Learn:

  • The problems/pain points they might be facing.

  • Common Predispositions.

  • Competitors with a pros and cons list.

  • Unique Selling Points (what makes your brand stand out).

  • Guarantees your offer can bring to the audience.

Once you understand that, you will write copy faster than you could ever imagine just make sure you proofread it afterwards.

That’s all today folks.

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