Seriously?

You won't write affective copy browsing your emails.

But seriously, I hope the only reason you’re checking your emails is because you’ve finished up on your high-value tasks for the day.

Or, you’re waiting for that potential client to reply. (I hope they reply, I’m rooting for you bro).

In 2024 I was struggling to write copy, keep clients, or even find potential clients.

But this is because I wasn’t doing the high value tasks. I would watch a bunch of copywriting “guru” nonsense (you know the videos).

For a while, it would motivate me to sit at my computer with a blank google doc and…

Do nothing.

Because all of their videos lacked clarity, and direction.

I remember sitting at my computer around a year ago today. Obviously I wasn’t practicing my skills, perfecting my craft.

I was reading an email from Tom Stoic about blowjobs on a balcony and that was the moment that made me say to myself…

WTF am I reading and how is this suppose to help me!?

Suddenly, I went from watching a bloke joke about erections and fat people to actually doing the skill better than these so called ‘gurus’.

Which didn’t take long.

Investing in courses and listening to the masters of copywriting got me up to scratch very quickly.

Although there’s still a long way for me to go so instead of waffling on I’m going to do some outreach now, wish me luck.

P.S Follow me on Instagram and subscribe to my YouTube channel if you haven’t already, I have another weekly update/informational video.

Peace.